The Ordinary – Motion Campaign (with Good Form Studio)
Role: 3D Designer – Look Dev, Shading, Animation RnD

Partnering with Good Form Studio, I contributed to the development of a cinematic CG campaign for The Ordinary, focused on abstracting product forms into minimalist motion vignettes. I was responsible for a portion of the R&D and look development, particularly around shading techniques and stylized procedural materials. My work also supported animation exploration during the early visual development phase.

This project reflects my interest in stripped-down, design-led storytelling where form and materiality take center stage. Collaborating with the team, I helped bring a premium visual tone that aligned with The Ordinary’s brand language: clinical, elegant, and uncompromising.